Ellinopoula
Portfolio → Landing Page
A high-converting and playful Landing page for Ellinopoula
+50%
uplift in conversion rates
5%
total conversion rate
35%
increase in signups
WHAT IS Ellinopoula
Ellinopoula is an innovative and unique e-learning platform designed for kids to learn Greek online and help both parents and teachers pass on Hellenism to the next generation.
Ellinopoula needed a clear and strong funnel in order to start capturing and measuring properly conversions aka signups.
We had to fit in the information perfectly and in a meaningful way, insert the benefits & features of the app and present it in a simplistic way to prospective customers.
THE STRATEGY
A simple, fast and high converting landing page for parents
The goal of a landing page is to catch the attention of visitors and give them full details on the product or info service they are about to purchase.
We created a modern landing page in which we:
- Explained in a few sentences what the app is and why is it used
- Outlined the USPs with unique visual icons
- Detailed the benefits for parents
- Showcased the platform via screenshots and videos so customers can have a small preview
- Explained why is it different from the competition
- Listed the features explaining how the app works
- Included real life testimonials from happy customers
- Included more social proof from well-known publishers and tv channels
After 7+ years, we know how effective a landing page can be when it comes to increasing the conversion rate so we made sure they were filled with well-written direct response copies. Making it of course as optimised as we could possibly deliver for mobile view.
