LUXMII has a very steady growth month after month and expanding to new countries. It has gained the trust of women who prefer linen clothing especially during the warmer months.
Due to the increase of advertising costs on the big media platforms such as Facebook & Google, we knew that it wasn’t solely the ads’ issue. We knew it was more than that. The website was lacking a lot of useful information and modern UI in order to increase sales.
So the owner, understanding that, asked us to perform a Conversion Rate Optimization and improve every aspect of the website.
In order to perform a proper CRO audit we had to analyze the underperforming pages and add sections that would help the visitor make a quicker decision to buy.
The most important parts we discovered were:
The Conversion Rate & AOV before improving the website:
So once we started getting our hands on it we decided that we should begin with the “money-making” page, the Product Page.
So the product page transformed into this:
So the category page transformed into this:
Although the home page is not a sales page and not as close to the checkout as the product page, we decided to do a total revamp by adding important details. So as a “showcase” we decided to include:
Finally, the home page looks like this:
By applying the above we managed to get these results:
Of course as a result of the above there was a normal increase in profit and ROAS.
First we’ll review your business, analyse your target market, your current sales processes and your goals with you.
Based on what you tell us, we will help you find a digital marketing strategy specifically for you and your business … free of charge.
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